When creating your own ecommerce website we find that it is very important to do some research beforehand and see what customers do and do not respond to. We also find that in order for you to do this, there is no better way to find inspiration and ideas than to visit other ecommerce websites and see exactly what it is that they do that makes them successful. Here are a few sites for you to draw the necessary inspiration from.
Hello! Lucky is an ecommerce website that offers great DIY project ideas as well as free printable for their readers, who then get an incentive to come back and shop some of the amazing cards they sell on their website for a variety of different occasions. This is a great tip if you are in the DIY-type business, which is to give your readers something that they feel is doing them a big favor like ideas, patterns and so on. This ecommerce has a very funky and super cute design, which again, is very appropriate for the type of products they offer.
Harry’s is an ecommerce website that allows the brand to sell their shaving goods online. A smart way that they have come up with to convince their customers to keep buying their products is by offering them a special type of membership which delivers their products straight to the customer’s doors, and the best part is that the customers get to customize what they get themselves. Implementing this type of membership is a great way to get your customers to fall in love with your products by having them try them out first in the comfort of their own home. They also have a blog that they often update, a feature on their German factory where they produce their blades, and they even have a barbershop in New York City for their customers to visit.
Emerson Fry is a well-known name in the fashion world and they have chosen to use their ecommerce website as a place where they can blend their shop and blog on the page. This is a great thing to do because it is not only a great way for you to get more targeted visitors, but also to increase your ranking on the search engines. Their site has a very clean design that is only interrupted by the website’s Service tab that is a live chat system, and to avoid any cluttering of the header area, they have chosen to display their information like shipping, promotions or returns in the footer and that way they are only visible to those who scroll at the end of the page.
These are only a few examples for you to look at and get inspiration from. There are many more ecommerce websites out there form which you can draw ideas, but also many of them from which you can learn what not to do and not make their mistakes.
— DLA Piper (@DLA_Piper) 15 de mayo de 2017
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